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1 run-of-paper advertising
Универсальный англо-русский словарь > run-of-paper advertising
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2 run-of-paper advertising
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3 run-of-paper advertising
English-Russian dictionary of Arts > run-of-paper advertising
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4 run of paper
тж. run-of-paper сокр. ROPСМИ, рекл. по усмотрению издателя, на усмотрение газеты (обозначение варианта размещения рекламы в газете, предусматривающего, что место для рекламного объявления выбирает сам издатель газеты; такое размещение рекламы имеет по прейскуранту самую низкую стоимость)See:
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abbrev.: ROP "на усмотрение газеты": договоренность о том, что расположение рекламы в издании отдается на решение издателя; см. guaranteed position. -
5 run-of-paper
a амер. предоставленный на усмотрение редакцииa run-of-paper advertisement — объявление, которое может быть помещено на любой странице газеты
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6 run of paper
run of paper (ROP) 1. MEDIA Papierverlauf m (print run); 2. S&M Ausgabe f einer Zeitung (advertising)Englisch-Deutsch Fachwörterbuch der Wirtschaft > run of paper
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7 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
8 ROP
ROP (Abk. für run of paper) 1. MEDIA Papierverlauf m (print run); 2. S&M Anzeigenplatzierung f nach Wahl des Verlegers (advertising) -
9 advertisement
(ad; advert)n рек., марк. реклама; рекламне оголошення; оголошення; повідомлення; анонс; a рекламнийоплачена форма повідомлення, що використовується для просування товару (promotion¹), послуг (service¹), ідей, осіб і т. п. за допомогою засобів масової інформації (mass media) з метою ознайомити споживачів (consumer) з новим товаром, домогтися їхньої прихильності до послуг певного підприємства, привабити нових споживачів до товару певної марки (brand) тощо═════════■═════════air advertisement повітряна реклама; all-copy advertisement чисто текстове оголошення; alternative advertisement альтернативне оголошення; announcement advertisement повідомлення-оголошення; bargain-sales advertisement реклама розпродажу; billboard advertisement щитова реклама; black-and-white advertisement чорно-біла реклама; blind advertisement анонімне оголошення; borderless advertisement оголошення без рамки; boxed advertisement оголошення в рамці; broadcast advertisement передача оголошення; broadside advertisement широкоформатна реклама; challenged advertisement заперечне оголошення • спірне оголошення; charity advertisement благодійне оголошення; cinema advertisement кінореклама; classified advertisement згруповані за тематикою оголошення; classified display advertisement тематична вітринно-виставкова реклама; colour advertisement кольорове оголошення; coloured advertisement кольорова реклама; commercial advertisement комерційне оголошення • оголошення від імені організації; competing advertisement оголошення конкурента; consumer advertisement реклама, розрахована на споживачів; conventional advertisement звичайна реклама • загальноприйнята реклама; convincing advertisement переконливе оголошення; cooperative advertisement спільна торговельно-промислова реклама; corporate advertisement оголошення престижної реклами • корпоративна реклама; coupon advertisement оголошення з купоном • оголошення-купон; cover advertisement оголошення на обкладинці; cut-in advertisement оголошення-врізка; deceptive advertisement облудне оголошення • неправдиве оголошення • нечесна реклама • реклама неякісних товарів; direct-action advertisement оголошення прямої дії; direct-mail advertisement пряма поштова реклама; directory advertisement оголошення для довідника; display advertisement advertisement вітринно-виставкова реклама; effective advertisement ефективне оголошення; exchange advertisement обмінне оголошення; false advertisement фальшиве оголошення; film advertisement кінореклама; film-based advertisement рекламний кіносюжет; finished advertisement закінчене рекламне оголошення; flexform advertisement оголошення довільної форми; follow-up advertisement повторне оголошення; food advertisement реклама харчових продуктів; fractional-page advertisement оголошення на частину сторінки; framed advertisement оголошення в рамці; free advertisement безплатне оголошення; front page advertisement реклама на титульній сторінці; full-page advertisement рекламне оголошення на всю шпальту; gender advertisement оголошення тендерного змісту; half-page advertisement оголошення на півшпальти; hard-sell advertisement агресивне рекламне оголошення; house advertisement реклама торгового дому; illuminated advertisement світлова реклама; illustrated advertisement ілюстроване оголошення; image-building advertisement оголошення, розраховане на створення образу • оголошення, розраховане на створення іміджу; industrial advertisement реклама для промислових замовників; inferior advertisement оголошення низької якості; informational advertisement інформаційне оголошення; informative advertisement інформативне оголошення • оголошення з великим обсягом інформації; insurance advertisement оголошення про страхування; introductory advertisement вступне оголошення; intrusive advertisement настирливе оголошення • надокучлива реклама; job advertisement оголошення про приймання на роботу • оголошення про вакансії; keyed advertisement позначена реклама • кодифікована реклама; local advertisement місцеве оголошення • місцева реклама; magazine advertisement журнальна реклама; mail-order advertisement реклама, що закликає замовляти товари поштою • оголошення через пошту; mobile advertisement реклама на транспортному засобі; monotone advertisement одноманітна реклама • чорно-біле оголошення; newspaper advertisement газетна реклама; open advertisement відкрите оголошення; outdoor advertisement вулична реклама; paid-for advertisement оплачене оголошення • платна реклама; personal advertisement особисте оголошення; personalized advertisement уособлена реклама; pop-up advertisement реклама, що спливає (комп.); poster advertisement плакатна реклама; press advertisement оголошення в пресі; printed advertisement друкована реклама; product-centred advertisement реклама продукції • оголошення, яке націлює на певний товар; promotional advertisement реклама, що стимулює просування товару; proposed advertisement пропоноване оголошення; public-interest advertisement оголошення, яке викликає громадське зацікавлення; quarter-page advertisement оголошення на чверть сторінки; radio advertisement рекламне оголошення через радіо • радіореклама; reader advertisement оголошення, яке розраховане на читача; recruitment advertisement оголошення про приймання на роботу • оголошення про набір робочої сили; reminder advertisement оголошення-нагадування; repeat advertisement повторне оголошення; retail advertisement оголошення про роздрібну торгівлю; run-of-paper (ROP) advertisement оголошення, розміщене на розсуд видавця; sample advertisement рекламне оголошення з допомогою зразків; scented advertisement ароматизоване оголошення; screen advertisement екранна реклама; semi-display advertisement тематична вітринно-виставкова реклама; small-space advertisement малоформатне оголошення; soft-sell advertisement стримана, ненав'язлива реклама; spin-off advertisement похідне оголо-шення-реклама як побічний продукт чогось іншого; structured advertisement структурно оформлене оголошення • оголошення з простою структурою; supermarket advertisement реклама для супермаркету; supporting advertisement допоміжне оголошення; television advertisement телевізійна реклама; test advertisement пробне оголошення; testimonial advertisement реклама-рекомендація; tie-in advertisement супровідне оголошення; tombstone advertisement стримане оголошення; trade advertisement торгова реклама; transit advertisement рекламне оголошення на транспорті; user-centred advertisement оголошення, спрямоване на споживача; walking advertisement ходяча реклама; wall advertisement настінне рекламне оголошення═════════□═════════advertisement canvasser рекламний агент; advertisement copy текст рекламного оголошення; advertisement panel рекламна вивіска; advertisement positioning розміщення реклами; keying an advertisement шифрування рекламних оголошень; to place an advertisement давати/подати рекламу; to put in an advertisement поміщати/помістити рекламу; to take out an advertisement брати/взяти рекламу═════════◇═════════реклама < фр. réclamer < лат. reclāmāre — поставити вимогу, вигукувати, кликати (Фасмер З: 465; СІС: 579)▹▹ advertising -
10 printing
1. печать, печатание2. фотографическое копирование; копирование на формную пластину3. печатное издание4. тираж5. полиграфия, полиграфическая промышленность6. различные сорта печатной бумагиprinting together — печатание «со своим оборотом»
printing two-up — печатание двойников, параллельное печатание с двух одинаковых форм
printing verse — печатание на обороте, запечатывание оборотной стороны
address printing — адресование, печатание адреса
arc printing — дуговая печать, печатание с помощью электрической дуги
7. печатание на оборотной стороне прозрачной плёнкиbackground printing — фоновая печать, печатание фона
bible printing — словарная бумага, библьдрук
bichromate printing — печатание с форм, изготовленных с использованием хромированных коллоидов
8. печатание голубой краской; светокопирование9. изготовление синих копий, изготовление «синек»Braille printing — Брайлевская печать, печать для слепых
bronze printing — бронзирование, печатание бронзовой краской
10. печатание на картонных заготовках; печатание на картоне11. производство картонных упаковокcode printing — печатание кодовых меток, печатание кодовых знаков, кодирование, шифрование
12. цветная печатная бумагаcolor process printing — многокрасочное печатание с форм, изготовленных фотомеханическим способом
13. контактная печать14. контактное копированиеprinting lamp — лампа для копирования, копировальная лампа
15. печатание издания в нескольких вариантах с учётом интересов потребителей16. печатание по требованию одного экземпляра издания17. прямое контактное копирование18. прямая печать19. печатание с первичной формы20. печатание изобразительной продукцииprinting contrast — контраст, реализуемый при печатании
21. печатание на прозрачном материалеdot-in-dot printing — печатание с точной приводкой, печатание «точка в точку»
dot matrix character printing — печатание знаков, формируемых точечной матрицей
printing process — печатный процесс; процесс печатания
22. двукратное запечатывание23. комбинирование деталей двух разных негативов на одном позитиве или печатной формеduotone printing — печатание двухкрасочных репродукций с одноцветного оригинала, дуплекс-автотипия
electrophoretic printing — электрофоретическая печать, способ электрофоретической печати
electrostatographic printing — электрография, электрографическая печать
embossed printing for blind — рельефная печать для слепых, Брайлевская печать
facsimile printing — факсимильное воспроизведение, факсимильная печать
ferromagnetic printing — печатание ферромагнитными красками, магнитографская печать, магнитография
flat-bed printing — печатание на плоскопечатных машинах, печатание с плоских форм высокой печати
flexographic printing — флексографская печать, печатание с эластичных форм
form skip printing — печатание формуляров с пропусками отдельных пунктов на последовательно идущих страницах
24. четырёхкрасочная печатьprinting device — печатающее устройство; устройство печати
printing station — пункт вывода на печать; станция печати
25. печатание в четыре краски26. многокрасочная печать всеми основными краскамиgelatin printing — фототипия, печать с желатиновых печатных форм
27. нанесение клеевого слоя28. гуммированиеheat-set printing — печатание красками, закрепляющимися под действием нагрева
helios printing — гелиопечать, гелиография
hot foil printing — горячее тиснение фольгой, тиснение фольгой с использованием нагретого штампа
29. переводной способ копирования30. печатание через промежуточную поверхность; офсетная печать31. ведомственная печать32. внутрифирменная печатьiridescent printing — радужная печать; печать враскат
level impression printing — печатание с равномерным натиском, печатание с равномерным давлением
33. печатание литографским способом, литография34. офсетная печатьmagnetic ink printing — печатание магнитными красками, магнитографская печать, магнитография
35. картографическая печать, картопечатание36. производство картографической продукции37. копирование изображения на металлическую пластину38. печатание на металле39. акцидентная печать40. печатание акцидентной продукции41. однокрасочная печать42. печатание однокрасочной продукцииprinting pressure — давление печатания, натиск
43. многокрасочная печать44. печатание многокрасочной продукцииmultigraph printing — печатание с ручного набора, закреплённого на цилиндре
45. печатание газетно-журнальной продукции46. газетно-журнальное производство47. печатание газет48. газетное производствоoff-register printing — печатание с несовмещением, печатание с нарушением приводки
offset printing — офсет, офсетная печать
49. распечатка информации, хранящейся в базе данных вычислительной системы по требованию50. печатание по требованию51. печатание персонализированных изданий52. оптическая печать53. проекционное копирование54. печатание на упаковочных материалах55. производство упаковкиpackaging printing and converting — печать и изготовление упаковок; печать и изготовление тары
56. фотография57. фотопечать; копированиеphotographic offset printing — офсетная печать с форм, изготовленных фотомеханическим способом
58. глубокая печать59. печатание с гелиогравюрphotolithooffset printing — офсетная печать с форм, изготовленных фотомеханическим способом
60. печатание с форм, изготовленных фотомеханическим способом61. фотомеханический способ размножения62. печатание с гравированных медных пластин63. печатание вкладных иллюстрацийprocess printing — многокрасочная печать с форм, изготовленных фотомеханическим способом
64. печатание издательской продукции65. заключительная стадия печатанияraised printing — печатание с последующим оплавлением рельефа; рельефная печать
66. рефлексное копирование67. рефлексное печатание68. печатание с выворотных форм69. печатание с реверсивным приводом цилиндров; реверсивное печатание70. печатание на обороте, запечатывание оборотной стороныrotary printing — ротационная печать, печатание на ротационных машинах
71. печатание многокрасочных газет «по сырому»72. цветные краски для печатания газет73. растровая печать74. второй завод, допечаткаprinting mistake — опечатка, типографская ошибка
75. второй прогонselective printing — избирательное печатание, печатание с избирательным воспроизведением знаков
76. малотиражная печать77. малотиражное копированиеside-by-side printing — радужная печать, печать враскат
small offset printing — «малый офсет», печатание малоформатной продукции офсетным способом
solid printing — печатание со сплошных форм, печатание плашек
solid color printing — печатание со сплошных форм цветными красками, печатание цветных плашек
solventless printing — печатание красками, не содержащими растворителя
split color printing — радужная печать, печать враскат
78. трафаретная печать79. ротаторная печатьsublimatic heat transfer printing — термодекалькомания, сублимационная печать
test printing — пробное печатание, изготовление пробных оттисков
thermal printing — термопечать, термографская печать, термография; печатание термокрасками
thermographic printing — термопечать, термографская печать, термография, печатание термокрасками
three-color process printing — трёхкрасочная печать с цветоделённых печатных форм, изготовленных фотомеханическим способом
three-over-one printing — печатание красочностью 3+1
80. печатание на тканях81. печатание на тонкой бумаге82. декалькомания, печатание переводных изображений83. печатание с переносом изображенияtrouble-free printing — бесперебойное печатание, печатание без помех и перебоев
vapor printing — «дымовая» печать, печатание паром
water-based ink printing — печатание водными красками, печатание красками на водной основе
web printing — печатание на рулонном материале, рулонная печать
wood block printing — печатание с деревянного клише; ксилография
-
11 circular
'sə:kjulə
1. adjective1) (having the form of a circle: a circular piece of paper.) circular2) (leading back to the point from which it started: a circular road.) circular
2. noun(a notice etc, especially advertising something, sent to a number of persons: We often get circulars advertising holidays.) circularcircular adj circular
circular 1 adjetivo circular; ■ sustantivo femenino circular
circular 2 ( conjugate circular) verbo intransitivo [agua/corriente] to flow ( referido al tráfico): verbo transitivo to circulate
circular
I adj (con forma de círculo) circular
II f (notificación) circular
III verbo intransitivo
1 (la sangre) to circulate (un líquido, el aire) to flow
2 (tren, autobús) to run: los coches circulaban a gran velocidad, the cars were being driven very fast (un peatón) to walk: peatón, circule por la izquierda, (en letrero) pedestrians, keep left
3 fig (difundirse un rumor) to go round (moneda) to be in circulation ' circular' also found in these entries: Spanish: rotonda - redondel English: bandy about - circular - circulate - flow - get about - go about - move along - move on - pass round - pie chart - put about - roadworthy - run - disk - mingle - move - road - round - socializetr['sɜːkjələSMALLr/SMALL]1 (gen) circular; (bus, train route) de circunvalación2 figurative use (argument) que no lleva a ninguna parte, que no conduce a nada1 circular nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLcircular tour circuitocircular ['sərkjələr] adjround: circular, redondocircular n: circular fadj.• circular adj.• redondo, -a adj.n.• circular s.m.
I 'sɜːrkjələr, 'sɜːkjʊlə(r)a) ( round) circular, redondob) ( making a circuit) < route> de circunvalaciónc) < argument> viciado
II
noun circular f['sɜːkjʊlǝ(r)]1.ADJ circular, redondocircular motion — movimiento m circular
2.3.CPDcircular saw N — sierra f circular
* * *
I ['sɜːrkjələr, 'sɜːkjʊlə(r)]a) ( round) circular, redondob) ( making a circuit) < route> de circunvalaciónc) < argument> viciado
II
noun circular f -
12 ♦ free
♦ free /fri:/A a.1 libero: free choice, libera scelta; free press, stampa libera; free enterprise, libera iniziativa; libera impresa; free spirit, spirito libero; free translation, traduzione libera; This is a free country, questo è un paese libero; Are you free this afternoon?, sei libero oggi pomeriggio?; DIALOGO → - Free time- What do you do in your free time?, cosa fai nel tempo libero?; Is this seat free?, è libero questo posto?; free to choose, libero di scegliere; to go free, andarsene libero; to set sb. free, mettere q. in libertà; liberare q.; to feel free to do st., sentirsi libero di fare qc.; sentirsi autorizzato a fare q.; Feel free to ask, chiedi pure liberamente; DIALOGO → - In a meeting- If anyone has a question then please feel free to interrupt, se qualcuno ha una domanda interrompetemi pure; DIALOGO → - Television- Feel free, fa' pure; accomodati4 gratuito; gratis; libero; omaggio: free admission, ingresso gratuito (o libero); DIALOGO → - At the museum- It's free admission on Tuesdays, il martedì l'ingresso è gratuito; free health care, cure sanitarie gratuite; DIALOGO → - Enrolment- The course is free, il corso è gratuito; free copy, copia omaggio; DIALOGO → - At the station 2- The boy goes free but the girl pays half price, il bambino entra gratis mentre la bambina paga la metà6 (dog., trasp.) franco; franco spese: free port, porto franco; free of charges, franco di ogni spesa; franco a domicilio; free of freight, franco di nolo; free delivery, consegna franco spese (o gratuita)7 – free from (o of) privo di; libero da; senza; esente: free from pain, senza dolori; free from worries, senza preoccupazioni; free from (o of) difficulty, privo di difficoltà; free from doubt, privo di dubbi; free of debt, privo di debiti; free from mortgage, libero da ipoteca; free of tax, esente dal pagamento delle imposte; esentasse8 ( nei composti) senza; privo di; esente da: fat-free, senza (o privo di) grassi; rent-free, senza canone d'affitto9 (di gesto, movimento) ampio; disinvolto; sciolto; spigliato: free step, passo disinvolto (o sciolto)10 dai modi franchi, liberi; (spreg.) troppo confidenziale: She's too free with everyone, si prende troppa confidenza con tutti; free manners, maniere troppo confidenziali; eccessiva familiarità11 – free with, generoso di; largo di; prodigo di; munifico di: free with one's advice, prodigo di consigli; free with praise, largo di lodi14 (mecc.) libero; in folle15 (chim., fis.) libero; allo stato libero: free carbon [electron], carbonio [elettrone] libero; free oxygen, ossigeno allo stato liberoB avv.3 (idiom.): to pull (o to push, etc.) free, estrarre (districare, o liberare, ecc.): I pulled the wounded man free from the wrecked car, estrassi il ferito dai rottami dell'auto; He shook himself free, si è liberato con uno scrollone; The bolt has worked itself free, il bullone si è allentato● free agent, persona indipendente; persona libera di agire; individuo padrone di sé □ (trasp.) free allowance, franchigia ( di peso) per il bagaglio □ (trasp., naut.) free alongside ship (abbr. F.A.S.), FAS partenza; franco lungo bordo □ free and easy, rilassato; accomodante; (spreg.) molto disinvolto □ (psic.) free association, libera associazione ( d'idee, ecc.) □ (trasp.) free baggage, bagaglio in franchigia □ (telef.) free call out, chiamata gratuita □ (comm.) free carrier, franco vettore □ the Free Churches, le Chiese non conformiste (d' Inghilterra) □ ( alpinismo) free climb, arrampicata libera ( singola); libera □ ( alpinismo) free climbing, arrampicata libera ( lo sport); libera □ (market., econ.) free competition, libera concorrenza □ (leg.) free consent, libero consenso □ free diving, immersione senza scafandro □ free economy, economia di mercato □ free fall, caduta libera: free-fall drop, lancio a caduta libera ( dall'aereo) □ free fight, mischia generale; ( anche) zuffa, rissa; (fig.) competizione aperta a tutti □ free-floating, ► free-floating □ ( di prodotto) free from vice, senza difetti; esente da imperfezioni □ free-form, ► free-form □ (market.) free gift, omaggio □ (pubbl.) free-gift advertising, pubblicità con l'invio di campioni gratuiti □ free gold, oro allo stato puro; (fin., USA) oro che eccede il fabbisogno della riserva legale □ (econ.) free good, bene non economico ( come l'aria) □ free hand, mano libera: to give sb. a free hand, dare mano libera a q.; to have (o to get) a free hand in st., avere (o ottenere) mano libera in qc. □ free-handed, generoso; munifico □ free-handedness, generosità; munificenza □ free-hearted, franco, spontaneo, sincero; generoso, munifico, prodigo □ ( polo) free hit, tiro libero (o di punizione) □ (GB) free house, pub non legato a una determinata fabbrica di birra □ (trasp., naut.) free in and out, franco di spese di caricazione e discarica □ (trasp., ferr.) free into wagon, franco vagone partenza □ (fin.) free issue, emissione di azioni gratuite □ ( sport) free kick, ( calcio) (calcio di) punizione; ( rugby) tiro libero □ (GB) free labour, operai non iscritti a sindacati □ (leg.) free legal aid, patrocinio gratuito; difesa d'ufficio □ free library, biblioteca con prestito gratuito □ free list, (comm. est.) lista di merci d'importazione libera; (teatr.) elenco delle entrate di favore □ free living, che fa vita libera, da gaudente; (biol.) che vive libero, non in simbiosi □ free love, libero amore □ (trasp.) free luggage, bagaglio in franchigia □ (econ.) free market, libero mercato; libero scambio, liberismo □ (econ.) free-market capitalism, capitalismo liberista □ free-market economy, economia di libero mercato □ (ass., naut.) free of ( all) average, franco d'avaria □ (trasp.) free of carriage, franco di porto □ free of charge, gratuitamente; gratis; (fisc.) esente da imposta (o da tassa); (leg.) a titolo gratuito □ (leg.) free of mortgage, libero da ipoteche □ (market.) free offer, offerta gratuita □ (trasp., naut.) free on board (abbr. F.O.B.), franco a bordo; FOB partenza □ (trasp., ferr.) free on rail (abbr. F.O.R.), franco stazione (di partenza); franco vagone □ (trasp., naut.) free on wharf, franco banchina □ (trasp., naut.) free overside, franco sotto paranco; FOB destino □ free paper, giornale locale distribuito gratuitamente □ (leg.) free pardon, condono □ free pass, lasciapassare; (ferr.) biglietto di libera circolazione □ ( a scuola) free period, ora libera; ‘buco’ (fam.) □ (chim.) free radicals, radicali liberi □ free-range chicken, pollo ruspante □ free-range eggs, uova di fattoria (o di campagna); uova di gallina allevate in libertà □ free ride, viaggio senza pagare; (fig.) uso indebitamente gratuito o agevolato □ (econ.) free rider, opportunista; (fam.) portoghese; ‘free rider’ ( chi trae beneficio da un bene pubblico senza pagarne il costo): the free-rider problem, il problema del free rider □ free-running, libero; regolare; di regime: (ferr.) free-running speed, velocità di regime □ ( Internet) free search, ricerca a testo libero □ free shop, negozio in franchigia doganale □ ( sport) free skating, pattinaggio libero □ (comput.) free space, spazio libero □ free speech, libertà di parola □ free spender, spendaccione □ free-spoken, franco; esplicito; sincero □ (stor. USA) free State, Stato antischiavista □ (econ.) free supply, offerta libera □ ( basket) free throw, tiro libero □ (TV, di canale e trasmissioni satellitari) free-to-air, gratuito; in chiaro □ (econ.) free trade, libero scambio; liberismo, liberoscambismo: free trade area, area di libero scambio; (dog.) free trade zone, punto franco □ (leg.) free union, unione libera □ ( poesia) free verse, versi sciolti □ (leg.) free waters, acque internazionali □ (mecc.) free wheel, ruota libera ( di bicicletta) □ (relig., filos.) free will, libero arbitrio □ of my own free will, di mia spontanea volontà □ free-will, volontario; spontaneo □ (antiq.) the free world, il mondo libero; i paesi occidentali □ (dog.) free zone, punto franco □ to be free of st., sbarazzarsi di qc.; essersi sbarazzato di qc. □ to be free with one's money, spendere con larghezza; essere uno spendaccione □ (fam.) for free, gratis □ to get free, liberarsi; sciogliersi ( da corde o vincoli) □ to give sb. free rein, dare completa libertà d'azione a q.; dare carta bianca a q. □ to have one's hands free, avere le mani libere ( anche fig.); essere libero da lavori o impegni □ to make free with sb., prendersi delle libertà con q. □ to make free with st., servirsi liberamente di qc.; approfittare di qc. □ (naut.) to sail free, navigare a vento largo (o con il vento favorevole) □ (fig., scherz.) There's no such thing as a free lunch, nessuno fa qualcosa per niente; niente è gratis nella vita.♦ (to) free /fri:/v. t.1 liberare; mettere in libertà: All the prisoners were freed, tutti i prigionieri sono stati liberati; to free from captivity, liberare dalla prigionia; to free from jail, scarcerare; He freed himself from the wreckage of his car, si è liberato dai rottami dell'auto4 (econ., fin.) liberalizzare; togliere le restrizioni a: to free capital movements, liberalizzare i movimenti di capitali5 (autom., mecc.) sbloccare. -
13 profit
1. n1) польза, выгода2) часто pl прибыль, доход (на вложенные средства)
- above-average profits
- aboveplan profit
- accounting profit
- accumulated profit
- actual profit
- additional profit
- adjusted profit
- advertising profit
- aftertax profit
- aggregated profits
- agricultural profit
- annual profit
- anticipated profit
- anticipatory profit
- attributable profit
- balance profit
- bare profit
- before-tax profit
- book profit
- boom profit
- bumper profit
- business profit
- calculated profit
- capital profit
- casual profit
- clear profit
- commercial profit
- company profit
- compound operating profit
- computed profit
- consolidated profit
- consolidation profit
- corporate profit
- declared profit
- distributable profit
- distributed profit
- earned profit
- effective profit
- emission profit
- estimated profit
- excess profit
- exchange profit
- exorbitant profit
- expected profit
- extra profit
- extraplan profit
- fair profit
- fictitious profit
- first-quarter pretax profit
- gray profits
- gross profit
- gross profit on sales
- growth profit
- high profit
- huge profit
- illicit profit
- imaginary profit
- incidental profit
- industrial profit
- innovational profit
- intercompany profit
- interest profit
- inventory profit
- investment profit
- lost profit
- lousy profits
- low profit
- maiden profit
- marginal profit
- market profit
- marketing profit
- maximum profit
- mercantile profit
- merchant's profit
- middlemen's profit
- missed profit
- monopoly profit
- monthly profit
- multiyear profit
- net profit
- net profit on sales
- net trading profit
- normal profit
- operating profit
- operating profit before provisions
- operating profit for the year
- operational profit
- overplan profit
- paper profit
- partnership profits
- pecuniary profit
- percentage profit
- planned profit
- ploughed-back profit
- pre-amortization profit
- pretax profit
- promoter's profit
- promotional profit
- pure profit
- realized profit
- reinvested profit
- relative profit
- reported profit
- residual profit
- retained profit
- royal profit
- short-run profit
- small profit
- speculative profit
- steady profit
- super profit
- supernormal profit
- surplus profit
- sustained profit
- target profit
- taxable profit
- taxable corporate profits
- tidy profit
- total profit
- trade profit
- trading profit
- unappropriated profit
- underwriting profit
- undistributed profit
- undistributed enterprise profits
- undivided profit
- unexpected profit
- unit profit
- unrealized profit
- windfall profit
- profit from investments
- profit on investments
- profits from trading stocks or bonds
- profit on capital invested
- profit on foreign exchange
- profit on investments
- profit on a sale
- profit per acre
- at a profit
- for the sake of profit
- profit and loss
- profit earned
- profit not allocated
- achieve a modest net profit
- allot the profit
- apportion the profit
- assess profit
- boost profits
- bring profit
- bumper profits
- collect a profit
- compute profits
- crimp profits
- depress profits
- derive a profit
- distribute profits
- double profits
- draw a profit
- earn profit
- ensure a profit
- exaggerate one's profits
- expect profit
- fix a profit
- gain a profit
- generate profits
- get a profit
- hide profits
- increase profits
- inflate profits
- leave a profit
- make a profit
- make a record profit
- obtain profit
- operate at a profit
- overstate profits
- participate in profits
- plough back profits
- pocket a profit
- post profits
- post a drop in profits
- produce a profit
- realize a profit
- reap a profit
- reduce profits
- render a profit
- repatriate profits
- return a profit
- secure a profit
- sell at a profit
- share in profits
- shelter profits from tax authorities
- show a profit
- squeeze the profit to nothing
- tax profits
- turn to profit
- understate a profit
- yield a profit2. v
- profit byEnglish-russian dctionary of contemporary Economics > profit
-
14 profit
1.приносить прибыль; получать выгоду•2.1) польза, выгода2) часто pl прибыль, доход (на вложенные средства)•
См. также в других словарях:
run of paper — UK US adjective (also run of press, also run of publication, ABBREVIATION ROP) MARKETING ► used to describe advertising space in a newspaper or magazine bought at a rate that does not allow the business buying the space to choose a particular… … Financial and business terms
run of book — /ˌrʌn əv bυk/, run of paper /ˌrʌn əv peɪpə/ noun an advertiser’s order to the advertising department of a publication that buys advertising space at the basic rate and does not specify the position of the advertisement in the publication. Abbr… … Marketing dictionary in english
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… … English dictionary for students
Tobacco advertising — Part of a series on Tobacco … Wikipedia
Burger King advertising — Burger King Type Private Industry Restaurants Predecessor Insta Burger King … Wikipedia
The Paper (TV series) — Infobox Television show name = The Paper caption = format = reality show camera = picture format = runtime = 30 minutes (including commercials) director = Dave Sirulnick developer = Marshall Eisen, Lindsey Bannister, Jessica Chesler, and Sam… … Wikipedia
Sustainable advertising — addresses the carbon footprint and other negative environmental and social impacts associated with the production and distribution of advertising materials. A growing number of companies are making a commitment to the reduction of their… … Wikipedia
Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… … Wikipedia
Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking … Wikipedia
Remnant advertising — Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media company has been unable to sell.Depending on the medium, it could be ad space or time. Often it can be bought at a steep… … Wikipedia